Select Page

One of the things I am always telling our coaching clients is you’ve got to get everything you can out of all you’ve got. 

I’m not sure exactly where this saying originated, and I’ve tried searching so I can give proper attribution, but haven’t found the answer, which by the way – if you know the answer please share.  I’d love to know and also would love to give proper credit where credit is due.

Anyway, to make my point, let me give you an example…

I recently put out some content around publishing – you can find that here

When I started publishing, I had to make a decision on which platform and which medium to use…

Would I do video?

Like FB Live, YouTube, or something else?

Would I do audio?

Like a Podcast

Would I blog?

Like what you’re reading here…

Ultimately I decided – yes, I would…

What I mean is I decided to do video because I know that I can take video and put it out to FB Live, Instagram, and YouTube.

I could strip out the audio, and put it out to a podcast

I could have the words transcribed and create a blog post out of it, etc…

At this point, my content strategy is actually more complicated than that, and I’m sure I’ll put out some more content in the near future about how I do that…

or you can schedule a call with me here and we could go over some recommendations for you as well…

Anyway, my point is I was able to get a lot more juice out of just the one thing by starting with video.

Let me give you another example…

So, we’re currently working to put on a virtual summit, where we deliver a lot of value to our audience, covering topics from experts on marketing, sales, social media, paid traffic, and a whole lot more that we know our audience will love.

Attendance is free, with some upgrade options as well…

You can go here to find out more about that…

The thing is, we also plan on monetizing that – hence the upgrade options…

But, how does this apply to what I was talking about?

Well, if you’ve heard me talk about publishing, or read some of the stuff we’ve put out, you know that I’m a very strong advocate on creating content, and part of the recommendations include both getting on other people’s “shows” and having them on yours as well.

So, how do I get more out of this?

What I recommend is when you’re setting up an interview – first of all, make it an interview swap if possible.  That aside, if you’re getting someone to come on your “show” for an interview, do an additional deeper dive on a topic outside of whatever show you’re bringing them on to. 

You can then use that as your summit content.  When you’re ready to launch your marketing plan for the summit, make sure all of your interviewees are promoting this to their audiences as well – and I’d recommend creating all of the promotional content for them ahead of time so that you make promoting the summit stupid easy for them.

We’ll then take the interview content and have that transcribed and convert all of those into a book which we can use as one of our upgrade options.

We can also use this same book later for other promotions, as a bonus item, or as a stand alone.

Anyway, my point with all of this is whatever you’re doing, you should be thinking – “what ways can I repurpose this content, or use whatever I’m doing to the maximum advantage”.

If you’d like to talk about how you can apply these principles in your business, I welcome you to book a call with me here.

Also, before I forget, I just released a New Free Guide and Checklist on how any entrepreneur can build an engaged list of eager buyers! You can grab it FREE here on my blog http://mikeh119.sg-host.com/lmchecklist